I am sure you have seen many ads out there for Funnel building applications. One thing that I did not completely understand until I got deep into it is that this is a new way to build mini-websites that may connect to your companies current site but can stand alone. This process takes the confusion away from the customer that occurs when they arrive at your site of many products. Think of it as a salesperson meeting your customer at the door and leading then to the product they are looking for and explaining it thoroughly and simply. A confused customer always says No! So what we are doing here is selling one product with maybe two related products at a time and doing it well. Create the funnel as if you are that salesperson walking your customer to the items they are looking for and answering all their questions about that product. Who better to sell your product or service than you?